Mahindra Thar Roxx: A Bold New Chapter in Luxury Off-Road Vehicles (2025)
In an ambitious move set to disrupt the luxury off-road market, Mahindra has introduced the Thar Roxx—its most refined and capable off-roader to date. Combining the raw power of its predecessors with an elevated level of luxury and sophistication, the Thar Roxx promises to change the way we think about rugged vehicles. Here’s a closer look at what makes the Mahindra Thar Roxx a groundbreaking offering in the world of off-road vehicles in 2025.
Mahindra Thar Roxx: A Legacy Reinvented
The Mahindra Thar has long been synonymous with rugged off-road capabilities and adventure. Over the years, it has developed a loyal following among off-road enthusiasts. Now, with the Thar Roxx, Mahindra is taking the iconic Thar to a whole new level—melding the utility and toughness of the original with a new, premium appeal.
The Roxx isn’t just an upgrade; it’s a complete reinvention. Mahindra has successfully blended luxury with off-road toughness to create a vehicle that doesn’t just excel in challenging terrain but offers a refined, comfortable experience that appeals to those who demand more.
Mahindra Thar Roxx Design: Rugged Meets Refined
At first glance, the Thar Roxx makes an instant impact. It retains the core design elements that have become synonymous with the Thar’s identity—tough, muscular, and ready to take on any challenge. However, the Thar Roxx also features updated design touches that bring an undeniable sense of luxury and modernity.
Sleek LED Lighting
The front of the Thar Roxx is equipped with cutting-edge LED headlamps paired with distinct daytime running lights. These lights not only offer improved visibility but also give the vehicle a more aggressive and modern look.
Premium Grille Design
The redesigned grille, now with elegant chrome accents, elevates the front-end design, adding an element of sophistication to the overall ruggedness.
Muscular Wheel Arches
The wheel arches have been flared to house larger alloy wheels, further enhancing the off-road presence of the vehicle. This not only gives it a more imposing stance but also helps the Roxx navigate tough terrain with ease.
Panoramic Sunroof
A first for the Thar, the panoramic sunroof is a game-changer. It brings a sense of openness to the cabin and allows drivers and passengers to enjoy the outdoors even when they’re inside the vehicle.
Premium Paint Options
The Thar Roxx comes with a selection of exclusive metallic and pearl finishes, including the signature “Roxx Gold.” This unique color option sets it apart from the rest of the Thar lineup, reinforcing its status as a premium offering.
The Thar Roxx successfully blends the raw, adventurous spirit of its predecessors with the elegance expected from a luxury vehicle.
Mahindra Thar Roxx Interior: An Unmatched Luxurious Retreat
Step inside the Thar Roxx, and you’re immediately transported to a world of comfort and style. Gone are the days of bare-bones interiors; the Thar Roxx offers a cocoon of luxury that makes every drive—whether on-road or off-road—an experience to remember.
Premium Leather Upholstery
The seats are wrapped in high-quality leather, available in a range of colors, ensuring that both style and comfort are always at the forefront.
Wood and Aluminum Accents
The dashboard and door panels feature elegant wood inlays and brushed aluminum details, bringing a touch of class and sophistication to the rugged interior.
Digital Cockpit
The Thar Roxx features a fully digital instrument cluster that provides all necessary information in a crisp, customizable display. This modern feature gives the driver all the data they need without compromising on aesthetics.
10.25-inch Infotainment System
At the center of the dashboard sits a 10.25-inch touchscreen infotainment system that supports Apple CarPlay and Android Auto, making connectivity and entertainment more accessible than ever before.
Premium Sound System
Developed in collaboration with a leading audio brand, the Roxx offers an immersive sound system that ensures top-tier audio quality, whether you’re driving through the city or navigating trails.
Climate-Controlled Seats
Both front and rear seats are equipped with heating and ventilation functions to ensure comfort in any weather conditions.
Ambient Lighting
Customizable ambient lighting allows drivers to adjust the mood of the cabin according to their preferences, further enhancing the luxurious experience.
Inside, the Thar Roxx delivers a premium environment that blends comfort, technology, and sophistication, elevating the off-road driving experience to new heights.
Mahindra Thar Roxx Performance: Power and Precision in Equal Measure
Under the hood, the Thar Roxx offers impressive performance credentials designed to deliver a thrilling yet refined driving experience.
Engine Options
The Thar Roxx offers two powerful engine variants:
- Petrol Powerhouse: A 2.0-liter turbocharged petrol engine that churns out 210 bhp and 380 Nm of torque.
- Diesel Dynamo: A 2.2-liter turbocharged diesel engine producing 180 bhp and 420 Nm of torque.
Both engine variants are paired with an advanced 8-speed automatic transmission, with an additional 6-speed manual transmission option for those who prefer more control over their driving experience.
Off-Road Capabilities
The Thar Roxx is as capable off-road as it is luxurious on-road. Here’s how it stands out:
- Advanced 4×4 System: An intelligent four-wheel-drive system with a low-range transfer case allows the Roxx to tackle the harshest terrains.
- Selec-Terrain System: Drivers can choose from various driving modes, including Sand, Mud, Snow, and Rock, to optimize performance for different off-road conditions.
- Electronic Locking Differentials: The front and rear electronic locking differentials provide exceptional traction in tricky conditions.
- Ground Clearance: With 250mm of ground clearance, the Thar Roxx can clear obstacles that would stop many off-road vehicles in their tracks.
- Approach and Departure Angles: The Roxx boasts improved angles—45 degrees for approach and 40 degrees for departure—making it even more capable in challenging terrains.
On-Road Comfort
Despite its exceptional off-road capabilities, the Thar Roxx remains refined on-road:
- Adaptive Suspension: This feature automatically adjusts to road conditions, ensuring a smooth ride on highways and stable handling on rougher surfaces.
- Noise Cancellation Technology: Advanced insulation ensures a quiet, calm cabin even at highway speeds.
- Drive Modes: In addition to off-road modes, the Roxx features Eco, Comfort, and Sport modes, adjusting throttle response, steering feel, and suspension settings for the ideal on-road experience.
The Thar Roxx combines rugged off-road performance with refined on-road driving dynamics, making it an all-encompassing vehicle for any adventure.
Mahindra Thar Roxx Technology: Innovation That Enhances Every Drive
The Thar Roxx is packed with advanced technologies designed to enhance safety, convenience, and overall driving experience.
360-degree Camera System
The 360-degree camera provides a bird’s-eye view of the vehicle, aiding both off-road navigation and urban parking.
Advanced Driver Assistance Systems (ADAS)
The Thar Roxx includes features such as adaptive cruise control, lane-keeping assist, and autonomous emergency braking, bringing it on par with premium luxury SUVs.
Off-Road Navigation
A specialized off-road navigation system helps drivers map out trails, ensuring they can confidently tackle even the toughest terrain.
Wireless Charging and Digital Key
Wireless charging ensures your devices are always powered up, while the digital key feature allows you to unlock and start the vehicle via smartphone, eliminating the need for a physical key.
Over-the-Air Updates
The Thar Roxx supports over-the-air updates, meaning the vehicle’s software can be kept up-to-date remotely, ensuring the latest features and improvements are always at your fingertips.
Mahindra Thar Roxx Safety: Protecting What Matters Most
Safety is a key priority in the Thar Roxx, and Mahindra has equipped the vehicle with a suite of advanced safety features:
- Reinforced Body Structure: A high-strength steel frame ensures superior crash protection.
- Multiple Airbags: Up to eight airbags, including side and curtain airbags, offer comprehensive protection for all occupants.
- Roll Stability Control: This system helps reduce the risk of rollovers when tackling extreme conditions.
- Hill Descent Control: Hill Descent Control helps maintain a steady speed on steep declines, letting drivers focus on steering.
- Tire Pressure Monitoring System: This feature keeps the driver informed about tire pressure, crucial for both safety and off-road performance.
Mahindra Thar Roxx Customization: Tailor Your Ride
Recognizing that true luxury often comes down to personalization, the Thar Roxx offers a range of customization options:
- Exterior Packages: Choose from various styling packages to make your Roxx as unique as you are.
- Interior Themes: Several interior themes and material options ensure the cabin suits your personal style.
- Performance Upgrades: Mahindra offers performance upgrades, including enhanced suspension and brakes, for those who need even more off-road capability.
- Lifestyle Accessories: Mahindra-designed accessories, like roof tents and cargo solutions, allow you to make the Thar Roxx your own.
Mahindra Thar Roxx: Sustainability and Efficiency
The Thar Roxx also takes environmental considerations into account:
- Mild Hybrid System: Both petrol and diesel variants feature a 48V mild hybrid system that enhances fuel efficiency.
- Eco-Friendly Materials: Sustainable materials are used in the interior, helping to reduce the vehicle’s environmental footprint.
- Aerodynamics: Though the vehicle has a boxy shape, it’s been carefully tuned for improved aerodynamics to reduce fuel consumption.
Mahindra Thar Roxx: Market Positioning and Competition
The Thar Roxx enters a competitive segment, taking on premium off-roaders like the Jeep Wrangler and the Land Rover Defender. At an expected starting price of ₹25 lakhs, the Thar Roxx positions itself as a luxury off-roader that undercuts its international rivals while offering more local appeal.
Mahindra Thar Roxx: A New Standard for Off-Road Luxury
In conclusion, the Mahindra Thar Roxx marks a bold new era for Mahindra. By combining genuine off-road prowess with premium features, it establishes a new standard for luxury off-road vehicles in 2025. With its blend of performance, sophistication, and rugged capabilities, the Thar Roxx is more than just a car—it’s a statement. For those seeking adventure and luxury in one package, the Thar Roxx is the vehicle to watch.