A Russian beer brand named Rewort has ignited controversy for using Mahatma Gandhi’s image on its packaging, leading to outrage among Indian netizens and demands for Prime Minister Modi to take action.
Irony or insult? A Russian beer brand Rewort has sparked controversy by allegedly featuring Mahatma Gandhi’s image on its packaging. As the pictures and videos of the alcoholic beverage have surfaced online, it has led to outrage among Indian netizens.
Social worker Shri. Suparno Satpathy shared the pictures of the beer in the question on Twitter and requested Prime Minister Narendra Modi to look into the matter. He also urged the PM to discuss this matter with Russian President Vladimir Putin. In a post shared on X, Satpathy wrote, “My humble request with PM @narendramodi Ji is to take up this matter with his friend @KremlinRussia_E. It has been found that Russia’s Rewort is selling Beer in the name of GandhiJi… SS (sic).”
Considering that Mahatma Gandhi was a lifelong advocate of abstinence from alcohol, featuring his image on an alcoholic beverage has sparked outrage.
Check out the tweet here.
Meanwhile, many netizens have expressed concern over the outrageous depiction. Many social media users have called on Prime Minister Narendra Modi to intervene and demanded action against the brand for disrespecting India’s revered leader. As the pictures and videos are going viral on the internet, netizens are expressing their anger over the perceived misuse of Gandhi’s image for commercial purposes. Some have urged the Indian government to discuss this with Russian authorities at the earliest, while others have called for a boycott of the brand.
“Shocking & unacceptable. A Russian brewery, Rewort, is selling beer named “Mahatma G.” mocking the legacy of Mahatma Gandhi..an icon of peace and abstinence. This is an insult to India’s values & a billion Indians. I urge PM@narendramodi and @DrSJaishankar Ji to take up this matter with @mfa_russia. Gandhi Ji is not a brand for alcohol… this must stop. #RespectGandhi #India,” a netizen wrote.
“@narendramodi see what is happening to father of our nation….modi ji pls take it serious,” another said.
“This is terrible, disrespect like this be sought after and eradicated,” an Instagram user said.
One X user wrote, “A Russian company is selling beer named after Mahatma Gandhi—because nothing says ‘honoring a staunch opponent of alcohol’ like slapping his name on a booze bottle.”
“This should be banned in Russia they are playing with our intentions. How it will be if in India we will sell beer with Putin pic,” another commented.
Pic courtesy: X/ @SuparnoSatpathy
